Marketing Mashup
A mixture of ideas, people and businesses coming together to help each other grow and prosper.
This marketing group meets once-a-month, the third Wednesday, at Brighton Light House to share and learn marketing tips - everything from social, digital, website, SEO, email, CRM’s, drip campaigns, you name it!
There will be an expert facilitator each month moderating, to help launch this new concept and lead and guide discussions.
Note: Chamber membership required. (We'd love to have you attend the first one as a future member but require you to be a member to attend additional Marketing Mashups.)
Keep me in the loop!
We'll send you email updates on upcoming Marketing Mashup topics, resources and link to videos.
Resources:
- Trendscape: A Digital Marketing Update
- Luck. Where Preparation Meets Opportunity (5-Step Marketing Strategy)
- Intentional Revenue Growth in 2024
- Increase Leads by 221% in 3 Months
- Understanding & Utilizing Metrics for Your Small Business
- Google Analytics - Full Class
- Migrating to GA-4
- Conversion Tracking
Topic Lineup for 2023-24
- January 2024. Intentional Revenue Growth in 2024
- February 2024. Love your Customers. Keep/Grow your Current Customers. Brand Loyalty
- March 2024. LUCK: Where Preparation meets Opportunity. 9-Step Marketing Strategy with Cheryl Wasilewski, JCW Agency and Jason Tracey, Roar Consulting.
- APRIL 2024. How to Tell An Effective Story Online. Presented by Rob Johnson, Wayne Media
- MAY 2024. Overcoming Objections..Stop The Insanity and become intentional with your success as we learn how to overcome our most common objections withJason Tracey of Roar Consulting.
- JUNE 2024. Digital Marketingwith Dave Serino, Partner at TwoSix Digital
- JULY 2024. Making Marketing Easier with Canva. Taught by Kathy King. (This session has a fee - $20.)
- AUGUST 2024. Google Business & Local SEO on MONDAY, AUG 12 @ 3:30 pm – 5:30 pm
- SEPTEMBER 2024. Sales Process: Boost Your Sales: Essential Steps to a Winning Process with Cheryl Wasilewski, Owner JCW Agency
- OCTOBER 2024. Manage and track your marketing efforts with Rachel Grit – True Grit Marketing
- NOVEMBER 2024. SEM. Internet Marketing Lifecycle. Let’s talk about the ROI on this investment with Jim Mitte, CEO and owner Turtlehut Marketing
- DECEMBER 2024. It's a Party! Bring your Marketing tips, Marketing Collateral, Promotional Items. Share what worked for you this year!
2025 TOPICS
- JANUARY 2025.
- FEBRUARY 2025. Sales Process. Create a defined plan to convert leads into clients with Julanne Williams, Marketing Strategist.
2023 TOPICS
- April. Top 3 Things You'd Recommend Businesses do to market their business. Facilitators: Rob Johnson, Wayne Media Group, Jason Tracey, Roar Consulting, JJ Zielinski, Lakehouse Studios and Maddie Shelton, Keep it real social
- May. Referrals and Partnerships. Facilitators: Jason Tracey, Roar Consulting, Rob Johnson, Wayne Media Group and Cheryl Wasilewski, JCW Marketing & Sales
- June. Google Analytics: Transfer UA to GA4. Facilitator: Rob Johnson, Wayne Media Group
- July. Marketing Metrics. Facilitator: Sommer Poquette, Keep it Real Social
- August. Videos + Audio to Make Your Marketing Sizzle
- September. Increase Leads by 220% in 3 Months. Facilitator: Lisa Smith, President of Inverve Marketing and Angelique, Creative Director
- October. AI: Trend or Tool
- November. Bouncing into the New (Sales) Year! Facilitator: DJ Kaminski, Sales Executive, Consultant and Instructor
- December. It's a Party! (Bring your Marketing tips, Marketing Collateral, Promotional Items) Share what worked for you this year!
Videos 2023
The following link is to the video from the most recent Marketing Mashup. It will be available for one-week following event.
- Trendscape: Digital Marketing with TwoSix Digital
- Videos & Audio: How to Make Your Marketing Sizzle
- Google Analytics - Why it Matters
- Understanding Marketing Metrics